top of page
Joanna Williams - founder and owner of Flourish

Joanna Williams
Founder / Owner
Positive Psychology Coach, Consultant & Trainer

  • LinkedIn

G'day, Grüezi, Greetings.

Passionate about human flourishing and wellbeing, my fascination for people and science led to setting up Flourish GmbH in Switzerland in 2021. I hold a Master of Science in Applied Positive Psychology and Coaching Psychology as well as international coaching accreditations with ICF and EMCC.

Using the latest evidence-based methods from Positive Psychology and Coaching Psychology, I co-create trusted partnerships to maximise individual and organisational potential, with wellbeing at the core for driving change, achieving goals, and enabling sustainable performance and flourishing.

Whether you are a well-seasoned leader, or at the start of your career, or are looking to make changes in your life or organisation, you will benefit from hands-on practical approaches, frameworks and psychometrics. I offer coaching, consulting, and training, using strengths-based learning & development methods to generate flourishing. Additionally, I specialise in neurodiversity and advocate for neuroinclusive workplaces and learning spaces where all employees, leaders and teams can thrive. I also work with neurodivergent individuals, including people who experience Sensory Processing Sensitivity (Highly Sensitive Persons).


As a professional with over two decades of international experience, I have lived and worked in Australia, China and Switzerland. My background includes senior leadership and general management positions. Successes include developing and implementing global HR strategies and business transformations, intercultural management consulting, leading and implementing global talent & leadership programs (e.g. as director for global leadership at Swarovski), DEI (Diversity, Equity and Inclusion), change management, employee engagement and wellbeing initiatives, and building an industry track record in education, technology, manufacturing, consumer retail and luxury goods.

My research investigated the relationship between employee wellbeing, empathy and turnover intention (i.e. intention to leave or stay with an organisation). Please contact us to find out more, and what these results mean for you and your organisation.

Credentials & Affiliations

  • MSc MAPPCP (Distinction) - Master of Science in Applied Positive Psychology & Coaching Psychology (University of East London)

  • EMCC Senior Practitioner (European Mentoring and Coaching Council)*

  • ACC - Associate Certified Coach (International Coaching Federation)*

  • CPCC - Certified Professional Co-Active Coach (Co-Active Training Institute) 

  • IOC Member (Institute of Coaching, McLean Hospital, Harvard Medical School Affiliate)

  • SWIPPA Full Member (Swiss Positive Psychology Association)

  • NeurodiversityAware® OCN Level 4 Accreditation: Supporting a Neurodiverse Workforce

  • Institute of Neurodiversity (ION) Member 

  • Saville Assessment Wave®, Aptitude, and Wave® Performance 360°

  • TalentPredix™ Practitioner

  • DiSC Certified Trainer

*As an accredited professional coach, I am bound by EMCC as signatory to the Global Code of Ethics and the ICF Code of Ethics.

University of East London Logo
ACC logo
icf member badge
EMCC accreditation  logo - EIA  colour  clear background
CPCC logo
Institute of coaching logo
Logo of SWIPPA Swiss Positive Psychology Association

Get in touch to schedule an appointment

Whether you are an individual looking to enhance your own flourishing, or an organisation seeking an evidence-based approach towards coaching, consulting and training, we'd love you hear from you. For all coaching clients, we offer a free 20-minute "chemistry" session, as well as a variety of packages to meet specific needs.


For our pricing structure or further information, please get in touch.

bottom of page