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Joanna Williams - founder and owner of Flourish

Joanna Williams
Founder / Owner
Positive Psychology Coach, Consultant & Trainer

  • LinkedIn

G'day, Grüezi, Greetings.

Passionate about human flourishing and wellbeing, my fascination for people and science resulted in setting up Flourish GmbH in Switzerland in 2021. I hold a Master of Science in Applied Positive Psychology and Coaching Psychology as well as international coaching accreditations with ICF and EMCC.

Using the latest scientific, evidence-based methods from Positive Psychology and Coaching Psychology, I co-create trusted partnerships to maximise individual and organisational potential, with wellbeing at the core for driving change, achieving goals, and enabling sustainable performance and flourishing. Research-informed design is the foundation for providing hands-on, practical approaches and tools for daily life through coaching, consulting, and training, as well as strengths-based learning and development interventions to generate flourishing. I advocate for neuro-inclusive workplaces and learning spaces where all employees, leaders and teams have the opportunity to flourish.

My research explored the relationship between employee wellbeing, empathy and turnover intention (i.e. intention to leave or stay with an organisation). I am happy to discuss the significant findings further, particularly in light of the Great Resignation and the War for Talent. Please contact us to find out more, and what these results mean for you and your organisation.


A global professional with over two decades of multicultural and cross-market experience, I come from Australia and began my career as a gemologist. After spending four years in China, I moved to Switzerland in 2010. My professional background includes senior leadership and general management positions in different companies. Successes include leading and developing global talent and leadership programs (e.g. as director for leadership at Swarovski), creating and implementing global HR strategies and business transformations, running change management and employee engagement programs, conducting psychometric workplace assessments, providing intercultural training and consulting, and building an outstanding track record in education, manufacturing, consumer retail and luxury goods industries. 



Credentials & Affiliations

  • MSc MAPPCP (Distinction) - Master of Science in Applied Positive Psychology & Coaching Psychology (University of East London)

  • EMCC Senior Practitioner (European Mentoring and Coaching Council)*

  • ACC - Associate Certified Coach (International Coaching Federation)*

  • CPCC - Certified Professional Co-Active Coach (Co-Active Training Institute) 

  • IOC Fellow (Institute of Coaching McLean Hospital, Harvard Medical School Affiliate)

  • SWIPPA Full Member (Swiss Positive Psychology Association)

  • NeurodiversityAware® OCN Level 4 Accreditation: Supporting a Neurodiverse Workforce

  • Institute of Neurodiversity (ION) Member 

  • Saville Assessment Wave®, Aptitude, and Wave® Performance 360°

  • TalentPredix™ Practitioner

  • DiSC Certified Trainer

*As an accredited professional coach, I am bound by EMCC as signatory to the Global Code of Ethics and the ICF Code of Ethics.

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Get in touch to schedule an appointment

Whether you are an individual looking to enhance your own flourishing, or an organisation seeking an evidence-based approach towards coaching, consulting and training, we'd love you hear from you. For all coaching clients, we offer a free 20-minute "chemistry" session, as well as a variety of packages to meet specific needs.


For our pricing structure or further information, please get in touch.

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